In the 2007/08 theatre season, attendance at the federal theatres decreased by 0.8% over the previous year to 1.30 million, attendance at the large private theatres and musical theatres in Vienna increased by 9.7% to 1.18 million. Provincial theatres and municipal theatres recorded a decline in attendance of 2.3% to 1.09 million. As regards the rise at Vienna’s theatres this is primarily due to the reopening of the Ronacher after refurbishment from summer 2005 until June 2008.
Federal museums recorded a total of 4.29 million visits in 2008, equating to a 13.2% increase in the number of visitors over the previous year. However, this plus can be ascribed primarily to the performance of Albertina and Belvedere. In the previous year there was a 6.1% increase in visitors to provincial museums, which recorded a total of 2.09 million visits.
Public libraries reported 1.10 million active readers and 20.3 million loans in 2008; this equates to a 2.9% decrease in the number of readers and a 1.9% increase in the number of loans.
In 2008, the Austrian daily press consisted of 16 newspapers (journalistic units) with an additional 15 regional editions (not taking into account gratis dailies), while the number of weekly newspapers was 207. All Austrian daily newspapers together reached 72.9% of the population in 2008 (based on the resident population aged 14 and above), which corresponds to a projection of 5.12 million readers. The newspaper that reached by far the highest percentage of the population throughout Austria was the Neue Kronen Zeitung (41.9%). Of the quality newspapers, Der Standard achieved the highest circulation with 5.5%.
The number of radio and television licenses in 2008 was 3.34 million and 3.22 million respectively, which equates to approximately 90% coverage of households. The total percentage of the population reached daily by radio and television was (based on the resident population aged 14 and above) 82.1% and 63.4%, respectively.
In 2008, the number of cinema visits decreased by 0.4% over the previous year to 15.6 million; this equates 1.9 visits per inhabitant.